Focused on products that drive user growth and engagement, my contributions include establishing new avenues of online traffic, optimising core engagement flows, pioneering 0-to-1 initiatives in collaboration with other product teams, as well as building internal tools for managing reward, gift and campaign systems.
Further details withheld due to prevailing non-disclosures, please request for a private discussion.
User Engagement
Contributed on projects that set out to create engagement with the crypto-curious and empower them through understanding to take their first step towards the future of money, while providing confidence and trust through consistency and transparency.
Produced a consistent growth in Share activity according to the number of monthly active users, resulting in an increase of new user sign ups via referrals across H1 2025.
Organic Traffic
Increased the average engagement rate of the Price page, and grew new user acquisition through revamping designs to become scalable and configurable while ensuring content provided to users is relevant and valuable.
Established a components and patterns library in collaboration with the front-end team to quickly configure and build pages based on trending search intents to capture organic traffic.
Internal Tools
Established a new system to support affiliates and business developers in sending and distributing gifts to their community as part of their user acquisition campaigns and growth activities.
Revamped and optimised legacy systems to improve usability and produce a scalable point of reference for future expansion.