Contributing to the Growth team, the primary directive was to create engagement with the crypto-curious and empower them through understanding to take their first step towards the future of money, while providing confidence and trust through consistency and transparency.
Further details withheld due to prevailing non-disclosures, please request for a private discussion.
Campaigns
20B+ USDT
Trading Volume
480K+
Participating Users
Spearheaded the redesign of Campaign pages through rebuilding modules and introducing gamification, resulting in a 270% increase of trading volume at 20+ Billion USDT, for flagship campaigns such as the annual World Trading Championship.
Built a multi-phase month-long Chinese New Year campaign emphasising hyper-social mechanics and outreach, amassing a total of 480K+ participating users, and resulting in an acquisition of 77.7K+ new users. Generated 3.8M+ views on social media platforms such as Douyin.
Organic Traffic
22.6%
Increase in Engagement Rate
#1
Google SERP Ranking
Increased the average engagement rate of the Price page by 22.6%, and grew new user acquisition by 24% through revamping designs to become scalable and configurable while ensuring content provided to users is relevant and valuable.
Compounded the market share for Price pages of trending tokens by 14x and subsequently ranked #1 on Google search results, by establishing keywords and features that correspond most to users' search intents and continuous optimisation through research and data analysis.
User Engagement
56%
Increase in Share activity
10.5K+
Sign ups via Share
Increased the rate of users completing a Share by 56%, by overhauling and redesigning legacy components which made data visualisation simplified, clean and less complex.
Produced a consistent growth of 30% in Share activity according to the number of monthly active users, resulting in a total of 10,500+ new user sign ups via referrals across H1 2025.