Focused on products that drive user growth and engagement, my contributions include establishing new avenues of online traffic, optimising core engagement flows, pioneering 0-to-1 initiatives in collaboration with other product teams, as well as building internal tools for managing reward and gift systems.
Further details withheld due to prevailing non-disclosures, please request for a private discussion.
User Engagement
Increased the rate of users completing a Share by 56%, by overhauling and redesigning legacy components and content which made data visualisation simplified, clean and less complex.
Organic Traffic
Attained 100K clicks in daily traffic on the OKX website, by establishing new webpages and features that correspond most to users’ search intents and continuous optimisation through research.
Increased the market share for Price pages of trending tokens by 1425% and therefore frequently ranked #1 on Google search results, through revamping designs to become scalable and configurable while ensuring content provided to users is relevant and valuable.
Internal Tools
Established a new system to support affiliates and business developers in sending and distributing gifts to their community as part of their user acquisition campaigns and growth activities.
Revamped and optimised legacy systems to improve usability and produce a scalable point of reference for future expansion.